DOWNTOWN DISCOVERY ADDS FARE
Fare to Offset Operating Costs
OKLAHOMA CITY – On Tuesday, September 5, the Downtown Discovery will begin charging 50 cents per ride. Formerly the EMBARK fare was 25 cents but offset by an advertising sponsorship that has since expired.
Two public meetings were held on June 7 and June 9, 2017 to receive comments on the proposed changes. The Central Oklahoma Transportation and Parking Authority approved the recommendation to re-establish a fare and increase the fare at its August 4, 2017 Board meeting. Based on current ridership data, EMBARK expects to generate approximately $24,000 in additional revenue as a result of the fare increase.
“EMBARK has worked to balance our budget with the least impact to our riders,” says Jason Ferbrache, EMBARK administrator. “Downtown Discovery has operated since 2011 at no cost to customers. Incorporating a small fare now helps offset the cost to operate the service.”
Originally, the Oklahoma Spirit Trolley service, the route was created to circulate tourists and downtown workers travelling between destinations, events, and restaurants in the downtown area. More than 46,000 trips were taken on the service in 2016.
Downtown Discovery, also known as EMBARK route 050, serves the central business district, Bricktown, the Arts District, downtown transit center, Chesapeake Arena, Myriad Gardens and the Boathouse District. The Downtown Discovery operates until 8 p.m. Monday and Tuesday and until 11 p.m. Wednesday through Saturday. For a route map and trip planning, visit www.embarkok.com.
EMBARK is the business unit of the Central Oklahoma Transportation & Parking Authority (COTPA) – a public trust administered by the City of Oklahoma City. EMBARK is responsible for providing safe, efficient and convenient public transportation and downtown parking solutions to the greater Oklahoma City area.
To learn more about EMBARK and view bus schedules and routes, visit www.embarkok.com or call (405) 235-RIDE (7433) for personal assistance from 7:30 a.m. to 5:30 p.m.
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